Successful projects across different sectors.


What our customers say about us

The digitisation in sales presents almost every company with great challenges. In particular, the combination of the analog and digital consumer decision journey is one of our areas of tension.

With the Steinbeis VMI, we have set up a digital training concept for our Key Account Management, which was tailored to fit the Philips needs. Particularly noteworthy thereby is the dual approach: the application of research knowledge in combination with practical experience. The success has been so sustained that we have extended the training program with Steinbeis VMI into other countries of the Philips world.

Holger Kretschmer, Philips GmbH Market DACH, Personal Health, Germany / Austria / Switzerland

Rainer and Peer from Steinbeis supported our Nordics countries in developing digital leadership in our respective markets. Their approach was both structured and hands-on. They didn’t simply copy the training program as developed for DACH. They put emphasis to get to know our requirements first. Then I did adapt it step-by-step and develop specific exercises and cases for Philips Nordics.

Michael Garver Burgaard, Sales Director - Philips Personal Health Nordics

In the beginning we worked together with Steinbeis-VMI on one strategic topic. The consistent approach impressed us so much that we subsequently approached a project to improve customer relationship management with Steinbeis-VMI. When developing the CRM specifications and the target processes, the team quickly got involved in the complex processes of the metalworking lubricant industry and developed a deep understanding of the challenges in sales.

Thomas Vester, Managing Partner & Oliver Leser, Sales Director International of Oemeta Chemische Werke GmbH

„Steinbeis VMI is our partner for strategy development & implementation in marketing and sales for many years. We very much appreciate their structured approach and focus on the implementation.

Armin Renz, Geschäftsführender Gesellschafter

„We have received very good feedback on your refreshing way of presenting and your symposium and workshop.
So we can evaluate the day as a complete success and use the take away from the workshop selectively.

Frank Danne, Vice President Berlin Industrial Group - Marketing Consulting

Hallo Herr Professor Elste, wirklich ein Top Vortrag heute in Göttingen bei der GABAL. Dafür hat sich unsere Reise nach Göttingen gelohnt.
Liebe Grüße, Manfred Batz

We offer to establish reference contacts to all our customers.


  • Consumer goods
  • Pharmaceutical
  • OTC
  • Engineering
  • Specialised trade
  • Building & Construction
  • Chemical
  • Real estate
  • Metalworking


  • Development of a multichannel strategy
  • Development and implementation of a secondary brand strategy incl. market research
  • Margin improvement through price waterfall optimisation, i.e. gross to net analysis
  • Implementation of a balanced scorecard
  • Definition of CRM requirements in sales
  • Establishment of a global key account and channel strategy
  • Implementation of category management
  • Digital for KAM`s
  • Preisfindung für Patente
  • Focus groups to test new product acceptance
  • Supply chain optimisation incl. packaging and forecasting