Steinbeis VMI | We deliver sales and marketing solutions in one stop
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We deliver sales and marketing solutions in one stop.

Our Offer

Company Strategie

Strategy development and implementation

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Management coaching

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Balanced scorecard

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P7 for profit

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Change management

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Digitalisation

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Globalisation

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Sales

Analysis and optimisation of sales processes

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Channel strategies e.g. multichannel, specialised trade, discounter

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Route to market

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Trade terms

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Benchmarking and assessment of sales organisations

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Category management

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Key account management, national and international

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Marketing

Brand strategy and brand portfolio

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B2B-B2C marketing

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Pricing

Pricing ist eine Kunst für sich. Noch immer bilden z.B. Unternehmen ihre Preise rein auf Kostenbasis oder vernachlässigen die Preisdurchsetzung durch den Vertrieb. Wir zeigen Ihnen wie es gehen kann, analytisch und zielführend. Prof. Elste hat langjährige Erfahrungen bei Simon-Kucher & Partners als Director.

Consumer research, focus groups, mystery shopping studies

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New product development

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Management of agencies

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Consumer journey / touchpoints

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