Our Offer
We implement sales & marketing solutions –the unique combination of practice and applied research
We implement sales & marketing solutions –
+++ Aktuell +++ Aktuell +++
How digital are B2B sales?
An expert explains.
Prof. Dr. Rainer Elste
From Purpose to Profit
Our holistic consulting approach „From Purpose to Profit“ offers pragmatic and realizable solutions to positively influence the top and bottom line of your company.
The starting point of our approach is the question of primary but social corporate purpose. Because we believe that companies have to make a socially positive contribution with their products and their actions.
Based on years of experience, we are convinced that the management of the company result (PROFIT) can be carried out in the six fields of action. For each of the following fields of action, we offer decades of experience, expertise and tried-and-tested solutions for individual topics.
Thus, we are able to solve individual problems on the basis of field-tested benchmarks very specific.
Product: From raw material to disposal
Focus topics: Product design sourcing strategy | Logistics | Consumer communication | Category management
Preference: Understand consumer and shopper needs along the consumer decisions journey
Focus topics: Target group analysis | Brand positioning | Touch points
Processes: Efficiency across the value chain
Focus topics: Supply chain | Customer and sales operations | EDI standards | KAM organization international customer management
Presence: Perfect execution
Focus topics: Channel strategy | PSO management | Category management
Public Affairs: Stakeholder engagement and behaving right
Focus topics: (N) GO Initiatives and Impact Assessment | Own Positions and Action Plan | Sustainability
People: Make it happen
Focus topics: Employer branding | Talent management | Capability definition & building